CRAFT FAIRS: Tagging is an Art Too!

Price Tags.  You might think it's a simple last minute "to do" item, but don't fall into that trap.  Tagging your handmade goods is an art in itself, and believe it or not - if you do it right, it can help you sell your item and even bring you future sales.  How is that?  Let's explore...

Why Tags are Important
First and foremost, price tags provide information.  They will tell your customer how much the product costs and allow them to quickly decide if the item is something they care to consider purchasing.  It will weed out customers who do not fit your target audience quickly.

Secondly, price tags will discourage price haggling which can be frustrating and time consuming (not to mention offensive).

Finally, it will expedite check out.  They buyer and the seller do not have to spend time referencing prices - it will be right in front of both of them.

What Tags Say About You
If done correctly, price tags will tell the customer a lot more than the price of the product.  It will tell them about your Brand.

A well-done, eye catching price tag is not only aesthetically appealing, but it displays your attention to detail.  In the crafting business this is extremely important.  If you take the time to make your price tags beautiful, what does that say about the products you are selling?  It screams volumes!

How Tags Can Lead to Future Sales
And last, but not least those little tags can build your brand and lead to future sales.  Be sure to include your business website and/or contact information.  Once your customer leaves your shop/tent, they have all the information they need attached to their purchase to contact you or relay your information to friends and family.  Sometimes that works better than business cards which can get lost among dozens of cards picked up at a fair.

By Gingercake

Your logo should always be a part of your tag.  Promote brand recognition so even though they may not remember your business name, they can recall those "two blue dragonflies" that identify your business.  Brand recognition is key to building business and increasing sales.

Ideas for Making Tags
If you are good with photoshop or illustrator, you can get really creative and design some fun tags.

If not, no worries...

You can use a Word template or exacto knife.  Print out your tags on some nice card stock and use a Paper Punch for a finished look.  You can even recycle product boxes like á la mode Stuff did...

By á la mode

If you are into stamping, you can do that too!

By Well It's Okay

If you have nice handwriting, use it!

By Identity Designed

If you have time and are really ambitious, you can go all out and embroider or crochet your tags...I'm not sure this would work for most of us, but if it does for you - go for it!

By Princess Lasertron

If you don't have the time to spare, but have some extra change in your pocket, you can purchase beautiful handmade tags from an Etsy Seller!

By Tea Kettle Studios

Finish by tying the tags with a pretty ribbon or twine.  Head off to your show with the confidence that you are representing your products to fit your brand!