Pages

Friday, August 5, 2011

The Balancing Act (and a lot of personal stuff)

BALANCE  mental steadiness or emotional stability; habit of calm behavior, judgment, etc.
Or so the dictionary says....I have used this term a bazillion times over the past few years....balance...what is it?   How do you find it?  When do you know you've achieved it?  
I still don't quite know, but what I do know is that although my balance has improved, I haven't got it quite right.  I suppose balancing your life between work, life, self, children, is one of those moving targets.....just when you think you've got everything under control, something changes and throws everything off kilter again.  

That's where I am currently.  Off kilter.  Thankfully, the past few months have been the most "balanced" I have been in a while.  I've been managing my orders better, making more time for my family and myself and have been sleeping until 5:30 instead of 4:30.   

All was great until I started thinking about my daughter going to Kindergarten in the fall.  Where has the time gone?  I can't believe it!  My little girl is growing up - I've noticed a huge difference in her just the past months....she's becoming more mature - thinking about things more, reacting differently to things....she's reading & writing....it's wonderful and scary all at the same time.
 
There are so many things that I haven't had time to do that I want...scratch that....NEED to do.  I have been amiss on organizing/putting together both of their baby albums (bad mommy), I will need to start making time for homework, extracurricular activities and PTO.  I struggle to find time for the little  unexpected things now  - my schedule just isn't going to work in September.

So...now I'm faced with the big question of what to do.  My Etsy shop is booming, my blog is a true joy to maintain and is getting more popular, my mind is exploding with ideas on a daily basis and I still have a dream of opening a fabric shop someday.  ugh.  I am one person and can't keep up with EVERYTHING.

What I do know is that I need to slow down.  But how?  I want to do it all, but it isn't realistic.  So, I've made the decision to slow my custom cover business for the next few months.  While custom orders are my mainstay, they also put the most stress on me.  Because of their popularity, I get back-logged with weeks and weeks of orders and because of my dedication to customer service, I make every effort to get them out the door in the time frame promised.  It is this backlog of orders that stresses me out.  

While I do pad my turn time to allow for the unexpected events (children getting sick, unplanned events, life, etc.) I have not accounted for burnout.  I've been making covers for about 3 years now and in that time I've cut, ironed, sewed and mailed out about 3000 covers.   That's about 20 per week.  That may not sound that bad, but add to it maintaining the business end, accounting, blogging, packaging, website upkeep, photographing, tutorial making, purchasing, answering questions, etc - it gets a bit hectic around here.  I'd be lying if I said that it didn't get a bit tedious sometimes and honestly, keeping up with all the government regulations and laws regarding children's products is a job within itself.  (If you ever think about making & selling children's items research thoroughly BEFORE jumping in - had I known what I was getting into, I may have thought twice....the testing requirements, regulations and labeling laws are a bit overwhelming to say the least)

And while I LOVE my business, the bottom line is that I work harder and longer than I did when I had a full time job and get paid a whole lot LESS.  The majority of my earnings gets sucked back into running the business.  (Materials, fees, postage, packaging, testing, taxes, commissions, overhead, etc.)  It's kind of sad when you realize that 3/4 of your profit isn't profit at all.  I see very little of the money I make each month.  I could never support myself with this business.

Something HAS TO change....I cannot continue working like I have been, maintain my sanity, keep my family happy AND indulge my creative self -  it's unrealistic.  

So, how does one go about changing an established business?  Well, I've taken the first steps by pulling all the custom listings from my shop.  I'm about 1 week away from completing my outstanding orders and then I will work on stocking my shop with pre-made inventory....at MY pace with NO deadlines to meet.  


While I am building my inventory, I have decided to keep a wait list for people who want to order a custom cover.  The nice thing about the wait list is that I can take these orders as time permits.  The customer doesn't pay until I let them know I'm ready to take their order.  This takes a lot of pressure off of me.

I am also planning on taking a couple of weeks in September to prepare for the holiday season craft shows and that takes a ton of time and focus since these types of shows require an entirely different type of product line.  (You won't find much baby stuff at my shows)!
Wow....that was a lot of "stuff".  I hope I didn't bore you!  I'm sure that this attempt at balance will be modified again and again as time passes but this is the fist time I've made such a major change in the way I run my shop.  Fingers crossed that it is a step in the right direction!


 

1 comment:

  1. Whew! I can see where it would be very easy to become overwhelmed with all that you have going on! It does sound like you've got a reasonable plan for cutting back on the custom orders. Good luck!!
    Love the carosel picture. :^)

    ReplyDelete

I would love to hear from you!